Like any other modules in Digital Marketing , Email marketing is an important part of it and is helping a lot of new businesses to develop relationships with their customers. Let us get to know exactly what is Email Marketing in detail and how exactly can you leverage it to bring a boost to your business ?

Benefits of Email Marketing :

Email marketing in simple terms is the use of email to curate relationships with potential customers or clients. It is one segment of Online marketing, which strives online marketing by the means of websites, social media, blogs, and more. It is essentially direct mail done electronically instead of through the postal service.

E-mail marketing lets one target particular groups of consumers and also specific individuals. Offering individual customers special birthday deals on merchandise or services is one such way to do this. A restaurant can send an email to customers on their birthdays offering 50% off an entre, for example. This kind of individualism helps a business to slowly develop and maintain a relationship with a customer that can lead to increased sales and customer loyalty. 

One of the best benefits of email marketing is that it enables marketers to send personalised messages. Print, radio and television ads are broadcasted indiscriminately and sometimes reach customers who have nil interest in the product offered. But email marketing allows companies to construct certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can email them coupons for that same brand knowing that they have already expressed an interest.

However this particular Marketing has certain Disadvantages too like most emails marked as a promotional mail is pushed as spam. People dont always like receiving so many mails from companies and even it is not marked as spam most people are simply going to ignore it and are not even bother opening it. However like any other module of Digital Marketing Email Marketing too has several advantages and disadvantages related to it. One should always try to make best use of it.

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