Have you ever double-tapped on an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterwards that it was actually an ad?
Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog.
More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content. But the online advertising landscape is changing.New platforms, ad types, and targeting capabilities are popping up all the time.
Let’s dig into everything you need to know about online advertising across ad platforms for social media, paid search, display, and native advertising.
How to Advertise Online
It’s easy to think of your organic marketing efforts, like blog and content offers, and your paid advertising efforts, like search and social, as separate from one another. It makes sense why they’re often managed by different internal teams with different goals.
Social media marketers are focused on building communities, sharing content, and engaging their audience. Bloggers and content marketers optimize their efforts for organic search and are focused on metrics like traffic and conversion.
Meanwhile, advertisers are focused on performance metrics like cost-per-acquisition and return on ad spend. With such different goals, it’s no wonder that many marketers view organic and paid as separate from one another.
Actually the thing is that not only can organic and paid marketing work together, but that digital advertising can help you improve your organic efforts? It’s true.
There are three key ways that digital advertising can help you improve the performance of your organic marketing efforts.
With digital ads, organic performance can benefit from:
- An increase in brand awareness by displaying your content to individuals within and outside of your networks.
- A better understanding of your audiences by leveraging the targeting and analytics of the ads platforms.
- The creation of higher-performing content by understanding what ad content helps you achieve your business goals and what doesn’t.
The goal of any ads strategy should be to get a positive return on your investment, which comes down to whether you’re getting more revenue out of the ad campaign than the cost you’re putting in.
How can you determine what your ad spend should be to get the most return on your investment? To start answering that question, we’ll need to understand the bidding system used by the ad networks.
A bid is the maximum amount of money you’re willing to pay for a desired action on your ad. If it sounds like an auction, that’s because it is an auction. Ad networks have a limited amount of ad space, and to determine whether or not your ads are shown to your target audience, they run an auction to see how much each advertiser is willing to pay for ad space.
Just like in an auction, the highest bidder wins. Let’s say you bid Rs 100 for a click on your ad, and the next highest bidder only pays Rs. 50 for a click.
Each ad network will only make you pay the lowest amount possible to win the bid. In this example, you might be willing to pay Rs 100, but in reality, you’ll only have to pay RS 50.01 to win the bid. Winning this “auction,” in addition to the overall quality of your ads, will determine how your ads are displayed on the different ad networks.
In any case you will specialists in this field, and if you are looking for one in Ranchi , Jharkhand then Sopkr Technology is for you. They will help you in your online promotion campaign.