Benefits of Google Ads –

Have you ever used Google to find information about a product or service? If you answered “yes,” then you’re not alone. In fact, most shoppers go online to find information, compare products/services, and read reviews before ever contacting a business.

Have you ever searched for products or services online from you smartphone? With little to no exposure on mobile devices can mean your business is losing out on potential customers. If people can’t find you online, it will be even harder to generate revenue.

Google Ads provides a variety of benefits to advertisers and is just one of the many essential digital marketing techniques companies are using to maintain a competitive edge. A few of the benefits of Google Ads include:

  • Immediate exposure – Your ad can show in the top 5 results on a Google search results page
  • Reach – Show  your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business
  • Geotargeting – Ensure you are targeting your ads to the right geographic locations
  • Reporting – Google Ads reporting lets you determine which keywords are or are not working, the click-through-rate of your ads and much more
  • Budgeting – Google Ads works well for all budget types and gives you the ability to manage your bids and budgets

Benefits of Facebook Ads –

Facebook is an extremely great marketing tool if you want to put your brand out there and create a community. But, the days when you could do that for free are pretty much over.

The platform’s algorithm changes essentially mean you’ll need to turn to Facebook ads if you want your posts to reach your target audience, particularly if you also want them to do something like click on your call to action and visit a landing page.

Facebook and Google Ads aren’t just great for attracting potential customers. The people who already follow you also have something to gain.

Simply put, Facebook is trying to show people only posts from their close friends, and pages with high interaction levels that could be considered of public interest.  It’s why news companies generally don’t struggle with lack of engagements – their posts usually appear in Facebook’s user news feeds.

By using Facebook ads, you can grow your audience and boost engagement, which will also indicate to the Facebook algorithm that your page is pushing interesting content, and your followers might like to see it. Thus, it has a bigger shot of popping up on your existing audience’s news feed than before.

Of course, this means you’ll also need to keep up your Facebook Marketing efforts outside of the ads as well, with interesting content for your fans. Don’t rely just on the ads to increase your visibility. If you don’t continue to show them interesting posts, you might lose them along the way.

Facebook and Google Ads campaigns are now very sophisticated, and you can most likely find the perfect type of ad for the action you want users to do, or, to be more exact, what you want out of the ad.

It’s all designed to help you reach your business goal. There are three main types of goal Facebook presents:

  • Increased awareness – generating interest in your products and services;
  • Consideration – designed to get people thinking about your business, spark curiosity and make them want to find out more;
  • Conversions – encouraging people interested in your business to do something.

For instance, if you want to boost lead generation, then Facebook allows you to design your app for that specific purpose, whether it’s for collecting email addresses or getting more people to click on your link to view the content.

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