What is Digital Marketing ?
Digital marketing or Internet Marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.
What is Digital Marketing?
Internet marketing simply means any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all excellent examples of digital marketing— It can help bring people to your company and convince them for conversion.
Here are some of the most usual Internet marketing assets and strategies businesses use to reach people online:
Digital Marketing can help your business ?
Actually anything can be considered as a Internet marketing asset. It simply needs to be a marketing tool you use online. With it being said, most persons don’t realize how many internet marketing assets they hold at their concern. We have listed a few examples:
- Your website
- Branded assets (logos, icons, acronyms, etc)
- Video content (video ads, product demos, etc)
- Images (infographics, product shots, company photos, etc)
- Written content (blog posts, eBooks, product descriptions, testimonials, etc)
- Online products or tools
- Social media pages
As you can most probably understand, this list is simply a gyst of all the things that are included in Internet Marketing. Most digital marketing assets will fall into one of these categories, however latest marketers are continiously coming up with new ways to reach customers online, so the list keeps increasing everyday!
Strategies Included in Internet Marketing
- Website Development
- Search Engine Optimisation
- Social Media Marketing
- Paid Search Advertising / Search Engine Marketing
- Content Marketing
- Affiliate Marketing
- Email Marketing
- Conversion Rate Optimisation
All of these when combined in just the right manner can yeild some major results for your business. The only thing important is that the strategy used must be unique and according to the latest algorithms running around.